Throughout the world, complementary medicine, and predominantly homeopathy, is increasingly being considered a powerful alternative to conventional medicine. It exists in almost every country in the world, and the demand for services in this area is on the rise.

Examples of countries that recognize this complementary medicine are India, China, Mexico, the United States, Brazil, South Africa, Germany, Belgium, Switzerland and Great Britain.

Homeopathy is now considered a branch of medicine and the pharmaceutical industry in its own right, especially in northern European countries like Sweden, Norway and Finland. These states, whose health systems are recognized for their quality, have made homeopathy an integral part of the care pathway.

The population also considers homeopathy to be an easy-access and affordable practice.This makes it particularly attractive as healthcare costs have soared over the past few years. Homeopathy also appears to be a way of dealing with the inevitable occurrence of chronic non-communicable diseases, particularly in winter.